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Five New Trends in Increasing Website Exposure

All About Articles articles  impacting ‘2016’[/Mobile Business Venture]

It is not the same old Internet anymore as far as marketing goes. There are new ways to promote your website that will
benefit you by adding extra cash in your pocket. Read about the five new methods of Internet marketing that people are
using to drive customers to their website. The basic concept that content is king along with correct keyword usage is the
way to go. You will not regret using these new ways of marketing.

The number one Internet marketing plan for drawing customers into your website is the use of a blog. A blog is a
continual updated online journal on your personal views or news related subject matters. People that read your blog are
constantly aware of your ideas and thoughts, especially those concerning your business and products. The benefit of
promoting your company through a blog is the fact that the search engines love blogs. Fresh new content and a few
good keywords thrown in will push you higher up on the engine rankings. People will see it and more customers will click
to your site.

In your blog, be sure to add valuable customer information such as product information, or business advice. This draws
customer interest. In addition, other bloggers may wish to link with to your blog site, and you can draw in customers from
their blogs. That will continually feed your ranking and over time; customer loyalty backed by trust will drive your website
and feed new customers into your email. However, without RSS feeds, Really Simple Syndication, your blog may be
doomed to fail. RSS feeds work by aggregating the information and outlay it to the customer. The customer will need to
have a web browser or special software that can read RSS feeds. Most any information is fed into an RSS feed. The
good thing about using a web blog with a RSS Feed is that often your information gets to the news media. A well-written
blog with timely advice and resources lends you as creditable in your business area. Be prepared, you could have a
reporter knocking at your door.

Another area in which you can spice up your website is with the use of PHP coding. One of the drawbacks to using an
RSS feed is that because it is a dynamic page the spiders will not catch it quick. For example, if it has to wait too long to
index it with the code intact, it will just move on. There are things you can do to work with the PHP language, and it will
benefit you to learn how to do it. At least with the PHP, you can make your pages on the site look like HTML files. Do not
forget to use the idea of text links too. Links to other great sites is a new advertising trend you can use for more website
exposure. With SEO, Search Engine Optimization, companies use text link marketing to get their site into the higher
rankings. You can use auctions where you bid only on what you think you need, or through a brokerage, you can buy
and sell text links. Just like with banners you can change exchange links too.

Bookmark technology and ways to use them has come a long way. Most agree that getting someone to bookmark your
site will lead to future sales. People rarely ask for a customer bookmark their site though. There are software programs
that you can use to make book marking a snap. All you have to do is to provide a link and your customers can bookmark
easily. Some Java script software will automatically bookmark your site for your customer. There is a small fee involved
for you. A simple Please bookmark this site button is often enough to get the customer to bookmark. Certain software
will also add a special icon when the customer saves the site. This makes it easy to standout from the other
bookmarked sites. Pop-ups help you to get your customer to bookmark too. New ingenuous software will remind your
customer to bookmark as they are leaving, and even to bookmark with their permission.

The Internet is a dynamic marketing experience. In addition, the better you are at implementing its new marketing tools
the more profits you will make. So learn all you can about these five tips on new marketing trends and go grab some
lifetime customers.


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